Work - Case Study

From Mixology to Marketing: The Success of Ttonic Bar’s La Mafiosa

PROBLEM

Boosting Awareness for a New Creation

Ttonic Bar and Kitchen, a popular local spot known for its innovative drinks and vibrant atmosphere, faced a unique challenge. Their in-house mixologist had crafted a new cocktail, the La Mafiosa, and they needed an effective strategy to promote it. Additionally, they wanted to grow their social media presence and leverage the content for paid ads and their website. With these goals in mind, they turned to Zekes Media for a creative and impactful solution.

SOLUTION

High-Quality Commercial and Social Media Content

Zekes Media stepped up to the challenge by creating a comprehensive content strategy centered around a high-quality commercial for the La Mafiosa Cocktail. Here’s what we did:

1. High-Quality Commercial for La Mafiosa Cocktail:We produced a visually stunning commercial that captured the essence and allure of the La Mafiosa Cocktail. Using high-definition video, engaging storytelling, and cinematic techniques, we showcased the cocktail's unique ingredients and the meticulous process behind its creation.

2. Short Form Content for Social Media:In addition to the main commercial, we created two pieces of short form content specifically designed for social media platforms. These short videos highlighted Ttonic Bar and Kitchen's most profitable service - their events space rental. The content was crafted to be shareable, engaging, and perfectly suited for platforms like Instagram and Facebook.

3. Integrated Campaign for Maximum Reach:We ensured that the commercial and short form content were seamlessly integrated into Ttonic Bar and Kitchen's existing marketing strategy. This included optimizing the content for social media, aligning it with their brand voice, and utilizing strategic posting schedules to maximize reach and engagement.

OUTCOME

Impressive Growth and Engagement

The results of this campaign were nothing short of remarkable, demonstrating the power of high-quality content and strategic social media engagement:

Organic Viewership: The La Mafiosa Cocktail commercial garnered a total of 4,000 views organically across three social media accounts/platforms. This impressive viewership was achieved without any paid promotion, highlighting the content's strong appeal and shareability.

Sales Increase: The promotional efforts led to a 500% increase in sales for the La Mafiosa Cocktail. This significant boost in sales showcased the effectiveness of the commercial in driving customer interest and conversion.

Social Media Engagement: The two additional pieces of short form content achieved a combined viewership of 6,477 and were reshared 122 times across Instagram and Facebook. This high level of engagement helped to elevate Ttonic Bar and Kitchen’s social media presence and attract new followers.

Event Bookings: As a direct result of the campaign, Ttonic Bar and Kitchen secured three event bookings for their events space rental. This outcome not only increased their revenue but also expanded their market presence and reputation as a premier venue for events.

EXTRAS

Behind The Scenes

Proof Points

A Winning Partnership

Views

The video’s reach extended far beyond the event itself, attracting thousands of viewers and potential customers.

The level of engagement signified the audience’s appreciation and interest in the Ttonic Bar and Kitchen, this resulted in shares across Facebook and Instagram

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Increased Sales

Following the video campaign, Ttonic Bar and Kitchen reported an uptick in their sales revenue.

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