Work - Case Study
Beyond Dental: Meta Ads Lead Generation Campaign
Work - Case Study
Beyond Dental: Meta Ads Lead Generation Campaign
Beyond Dental is a dental and aesthetic clinic offering a range of treatments including cosmetic dentistry, Botox, fillers, and advanced skin procedures.
Based in Tirana, the clinic has built a reputation for delivering high-quality treatments using modern techniques and a patient-focused approach.
Their services are designed to combine clinical precision with aesthetic results, catering to individuals looking for both functional and cosmetic improvements.
With a growing presence in the market, Beyond Dental continues to position itself as a trusted provider for patients seeking reliable and professional care.
PROBLEM
Generating Consistent, High-Quality Leads at Scale
Beyond Dental needed a reliable way to generate high-quality patient enquiries for their dental and aesthetic treatments. While demand existed, their current approach lacked a scalable system to consistently attract new patients and maintain an efficient cost per lead.
They also needed to increase visibility among their target audience, particularly patients actively considering treatment abroad, while ensuring that ad spend translated into measurable results rather than wasted budget.
SOLUTION
A Conversion-Focused Meta Ads Lead Generation System
To address this, we designed and launched a structured Meta ads campaign focused on lead generation across Facebook and Instagram.
Our approach combined:
- Targeted campaigns aimed at high-intent audiences
- Interest-based segmentation such as health, aesthetics, and wellness
- Retargeting of engaged users and previous visitors
Every element from ad creatives to messaging and funnel structure was built to maximise conversions while maintaining cost efficiency.
The goal was simple. Generate consistent, qualified leads at scale without increasing acquisition costs.
OUTCOME
Scalable Lead Generation with Strong Cost Efficiency
The campaign delivered strong, measurable results:
- 331 qualified leads generated
- $20.85 cost per lead (CPL)
- 66% lower than industry benchmarks
- Increased visibility and consistent inbound enquiries
This provided Beyond Dental with a steady pipeline of potential patients and a repeatable system for growth.
By combining strategic targeting with conversion-focused execution, paid ads became a reliable and cost-efficient acquisition channel.
Proof Points
The tangible taste of triumph
Lower Cost Than Industry Benchmark
Cost per lead significantly below industry averages, maximising return on ad spend and overall campaign performance.
Cost Per Lead
Efficient lead generation achieved through optimised targeting, creative testing, and conversion-focused funnels.
Leads Generated
High-quality inbound leads driven through a structured Meta ads campaign targeting UK patients seeking dental treatment abroad.
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